Your website is the face of
your business. It reflects your business, i.e. the strategies, goals, growth,
professionalism as well as future. And, if you operate an online business or an
e-commerce site, then your business website is the backbone of your entire
business. It is the first thing clients and customers encounter and judges your
business. Always remember, the first impression is the last impression and in
online business it counts a lot.
So, how to design a
timeless, elegant SEO friendly website? How to create a user-friendly
e-commerce website? How to enhance your brand reputation through your site?
Firstly, it is very
important to know that the search engines doesn’t interpret or understand a
website in the manner we do. They crawl a website through thousands of html and
java codes and scripts. So, it is very crucial that your html codes and java
scripts are completely optimized in a clean manner.
Secondly, Google has updated
the algorithms which favor mobile-friendly websites. Make sure your website is
responsive to all screen sizes and is mobile-friendly. In addition to this,
there are a few more factors which make great differences in SEO
results. Some of them are as follows-
Consider search engines too- When
you approach for a new web design, you try to make it according to users. But,
you must consider search engines too. After all, they rank your website. So,
you must follow each and every rule, guidelines, and algorithms while designing
the website. Your web design should cater the needs of users as well as search
engines.
Navigation and accessibility- The
design of the website affects the conversion rate. Navigation and accessibility
of your website play a major role in holding back your users. If your website
poses a challenge for your customers to scroll through the content, then they
are more likely to switch to your
competitor’s site. The more time it takes to search for information the more
unlikely a user is to return. A good navigation also means that Google can
crawl your website easily.
User-centric content- Content
is still the king. If you want to please Google and other search engines try to
generate user-centric content. The more informative brief and precise content
is the key to rank your website higher.
On a closing note, hiring
the right web design company in India is very essential. It should be up to
date with all the changes and new SEO strategies that come in the market.
Having a complete and in-depth knowledge of web designing and SEO is the only
key to designing an SEO-friendly website.
